Lines of Work:
The Corporation has developed a cultural management model that has positioned it in the national scene as a prestigious artistic institution, and is carried out through diverse programs involving music, singing, theater, dance and cinema, and also through its contribution to cultural development by building audience loyalty and creating new audiences with the circulation of artistic projects reflecting innovation, diversity of styles, and empathy with its social environment.
The work model involves specific lines which, together, strengthen and make visible the work of the institution. These are:
a.- Excellence in Programming:
An annual programming that combines diverse series and events of music, theater, dance and cinema taking place at the UdeC Theater as well as other stages in the Bío Bío Region and Chile. This involves:
- Concepción Symphony Season: This season combines the classical repertoire with contemporary composers, both national and foreign, with the participation of both young and renowned conductors and soloists in symphony concerts and chamber music in the Theater, and activities fostering connections to the social environment: outreach, didactic, young talents and Christmas concerts, Chilean music, opera and dance.
- UdeC Choir programming in both symphony and chamber formats.
- Cinema programming: the ‘Cinema Mondays’ series.
- A performing arts program called ‘Theater in the Theater’.
- The “Concepción Jazz” program.
- Other artistic and cultural activities for building audiences.
b.- Audience Building:
The Corporation develops free activities which are open to the community, motivating the involvement of audiences and their attendance to the programs through masterclasses by renowned musicians and the interaction between guest musicians and the audience. Additionally, it fosters the exposure of distant communities to diverse cultural expressions through the circulation of outreach and educational music programs by the Symphony Orchestra. To this end, it has continued working with needy institutions, whether developing programs within their own facilities or bringing them to the Theater to participate without charge in diverse cultural activities. In this way, it has been devoted to disseminating music in its region with a characteristic excellence and a focus on building new audiences, motivating young musicians and contributing to cultural development through the performance of an international repertoire as well as music with a national and popular identity.
In connection with the state’s culture policies, the Corporation has continued creating spaces for young instrumentalists, conductors and soloists of all ages and procedences, as well as providing Chilean composers with a space to create and develop their art.
The state policy of creating new spaces for culture and supporting regional ensembles, just as the state has been doing with our orchestra since 2007, has also made possible the circulation of music projects through the region and other cities in the country, allowing an interaction and exchange of experiences in music and other artistic expressions, ultimately bringing our artistic and musical development to the whole region and other places. One example is the educational seasons that bring together acting, singing, dancing and staging, as well as the work in costumes, makeup and set design; another example is the “Violeta Parra Sinfónico” project, which has been appreciated even in other countries.
This line of work allows implementing and developing a communications plan that supports the other lines of work, a fundamental task for promoting artistic development and outreach, educating and developing loyalty in audiences, and generating new circuits for the dissemination of cultural assets. For this purpose, the Corporation uses the diverse social media in different formats, both at a regional and national level, as well as the virtual social networks.
e.- Strategic alliances and future prospects
The Corporation is engaged in a permanent dialog with other orchestras within the country, with theaters and cultural centers, the National Council for Culture and the Arts, with Municipalities and Educational Corporations, and other institutions.
Additionally, the Corporation is working for the creation of partnerships with theaters within the Biobío Region and in other regions of Chile. There are also plans to establish alliances for cultural development with some nearby countries.